About PURR
Better decisions.
Documented outcomes.
PURR exists because the usual way to sell a vehicle is not always the right way.
We begin with the vehicle, the owner's objectives and the available alternatives.
Then we help select the route, execute the decision and measure the outcome.
Our vision
Every vehicle deserves the right path, not the default path.
A sales path is often chosen too soon. PURR looks at the vehicle first, then helps choose how to sell it.
Our belief
Create more value before deciding how to divide it.
We work for the seller's outcome. Dealers and other partners help us get the vehicle ready and sold.
PURR is not an auction, simply a dealership or another listing marketplace.
Dealers, auctions, consignment and technology are execution tools. Our role is to improve the disposition decision and manage the selected process.
Each decision can improve the next one.
Over time, every properly documented decision helps improve the next one.
See how PURR works