More Inventory. More Sales. More Recon and F&I Profit.
PURR provides its Authorized Dealer Partners with vehicles from auto lenders, commercial fleets, small businesses and rental companies, without buying or flooring the inventory.
Marketplace →
Earn profit with Purr
Estimate your earnings. Input your profit by service and total number of dealerships to see how much you could earn with Purr.
Profit by services provided
How dealers win with Purr
Add Inventory Without Buying It.
Add lender, fleet, business and rental vehicles without purchasing or flooring the inventory.
Average $5,400 Dealer Gross.
Receive $1,250 guaranteed front-end and keep all approved recon and F&I profit.*
Stop Fighting at the Auction.
PURR brings vehicles directly to your dealership without bidding against every other dealer.
More Work for Service and F&I.
Every PURR vehicle adds an approved recon job and another F&I opportunity.
More Profit. Same Team.
Put more vehicles through the sales, service and F&I systems you already pay for.
First In. First Priority.
Early partners get first access to inventory. We add dealers only when demand outgrows capacity.
* Average gross based on current dealer results. Results vary.
How it works
A purrfect experience
You have two new, happy customers. You earned 100% of the service and back-end profit. The buyer drives away in their dream car. The seller is happy they sold their vehicle. At Purr, everybody wins. It’s so simple.
First things first
A seller signs up, adds their vehicle, then connects with you, their local Authorized Purr Dealer.
Partner with private sellers
You’re notified about their listing and agree to conduct an inspection, photograph their car, and publish the listing to the marketplace.
Explore the marketplace
The buyer shops the Purr marketplace’s exclusive inventory, then schedules a test drive with you, their Authorized Purr Dealer.
The test drive
You meet with the buyer at your dealership to test drive the car, discuss features, and offer dealership purrks.
No negotiations
The buyer and seller log in to the Purr marketplace and negotiate directly to agree on a purrfect price.
Complete the transaction
All paperwork, payments, repairs, financing, and warranties are handled by you and your dealership.
A purrfect experience
You have two new, happy customers. You earned 100% of the service and back-end profit. The buyer drives away in their dream car. The seller is happy they sold their vehicle. At Purr, everybody wins. It’s so simple.
First things first
A seller signs up, adds their vehicle, then connects with you, their local Authorized Purr Dealer.
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