Authorized PURR dealers
More cars to sell. Less money tied up.
PURR brings vehicles from lenders, fleets and sellers into qualified dealerships. Estimated profit of ~$5,800 per vehicle across front-end, recon and F&I, plus trade-in potential on top.
Without having to buy every vehicle upfront.
Illustrative economics using PURR's estimate of approximately $5,800 profit per completed sale across front-end, recon and F&I. Trade-in potential is additional and excluded from these figures. Actual dealer compensation depends on transaction structure and dealer role. Estimates are not a forecast or guarantee.
We bring the vehicles.
You do what your dealership already does best.

Inspect & Recon
More work through your service department.
Sell
Additional retail inventory and front-end opportunity.
Finance
Additional F&I opportunities.
Trade
Every PURR buyer can create another acquisition opportunity.
How it works
Step 1: PURR brings the vehicle
From a lender, fleet or seller.
Step 2: Your store handles the car
Inspection, approved recon, merchandising and retail execution.
Step 3: Everyone gets paid
The seller gets their proceeds. The dealer earns its agreed economics. PURR manages the process.
One car is nice. Volume changes the math.
Estimated combined dealer profit across front-end, recon and F&I.
Front-end. Recon. F&I. Plus trade-in potential, on top.
Illustrative economics using PURR's estimate of approximately $5,800 profit per completed sale across front-end, recon and F&I. Trade-in potential is additional and excluded from these figures. Actual dealer compensation depends on transaction structure and dealer role. Estimates are not a forecast or guarantee.
Inventory without the usual inventory problem.
- No need to source the seller yourself.
- No need to purchase every consigned vehicle upfront.
- PURR manages the source relationship and process.
- Your dealership gets another way to create gross.
$0
Capital required per vehicle
Structural to the consignment model: the dealer does not purchase the vehicle.
More vehicle flow. Same dealership.
Built from real vehicle transactions, not theory.
Selective dealer network
Want more vehicles to sell?
See if your dealership is a fit for the PURR dealer network.
7 quick questions. About 60 seconds.